What’s your tax speciality? Do you tend to have tax clients in one area or type of industry? Have you thought about specializing in one industry or type of Client for your tax business? Well let’s think about what it means to specialize, or have a niche with your business. For some tax preparers having a specialty helps your business reach new levels in growth. Benefits of specializing include client preference, focused marketing and expert value.
Clients like to know you understand their particular tax background. For example, if you have lots of freelance or 1099 clients, you maybe a specialist and not even know it! Working with a particular type of tax client repeatedly, does make you more familiar with the variety of tax deductions and IRS rules regulating 1099ers. Clients like to work with people who understand their particular tax situation without having to explain.
When you specialize in one type of client and their industry of work, it can help you focus all of your energy into a clear marketing campaign. Email marketing, online social media marketing can become easier when you market to specific audience segments. Entertainment industry, teachers, sales persons, military families, sole proprietors, cryptocurrency investors, non-profits and the list can go on. But the message to each of those different types of clients is distinct which helps you cater your marketing message alot easier.
When you specialize, you become an expert in that area of taxes. Experts are well valued and can even consider charging more preparing tax returns for that audience. Your price should reflect your knowledge, years of experience and familiarity with your specialized area of practice. People seek out experts for reasons from their last tax preparer not having sufficient background, to clients understanding they need a specialist because of so many tax deductions, or to simply ease their stress knowing their taxes are being prepared by someone who knows what they are doing.
You don’t have to specialize, but if you find your have a group of tax clients that are related to a similar industry or category, think about taking the step to say you specialize in this category or that one. Having a clear target audience will help you find more clients with clear marketing and stronger value. You may always have clients with different tax needs, but focusing in one or two areas of expertise can be a real business boost.
If you aren’t sure how to specialize or if you should consider specializing, Pronto Tax School Membership offers many opportunities for you to explore this idea with other tax professionals like yourself, and tax business growth experts. Check out our membership options to see which one can support you in your business growth.
Looking to start your tax business? Check out our free ebook “How to Start Your Own Tax Preparation & Consulting Business” here written by the tax professionals at Pronto Tax School.com.
