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New podcast! Hosted by Jeff Dolan and Andy Frye, Tax Pro Nation is the show for independent tax professionals, airing every Monday.

2 – Step 2 of The Pronto Path: Activation

The second step on The Pronto Path is Activation. In this episode, we walk you through building, testing, and validating your Unique Selling Proposition (USP). This is a critical step many skip past but it is foundational to your success. In this series, we are walking through the 9 steps of The Pronto Path. The Pronto Path is a career roadmap or framework to remove fear and doubt from the tax profession. If you’re wondering how to get from where you are right now to where you want to be as an independent tax professional, this show is for you!

 

Quotables:

  • [27:03] “The less unique you are, the more you have to market.” —Jeff Dolan
  • [27:22] “If you do everybody’s taxes, you do nobody’s taxes.” —Jeff Dolan

 

Resources mentioned:

 

Tax Pro Nation is sponsored by Pronto Tax School, Inc. Sponsored links include:

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Jeff Dolan & Andy Frye
Jeff Dolan and Andy Frye are your hosts for Season 1 of Tax Pro Nation.
Sponsored by Sponsored by Pronto Tax School
  1. I like how you can jump to different sections of the podcast quickly and easily to pick out the parts that are most interesting to me. Well done

  2. Great info on referrals. I will definitely use that technique.

  3. Natalie

    April 10, 2018

    I really enjoy the Podcast! The information is really helpful. I have a question about creating a niche. I live in the Los Angeles area as well, and entertainment clients are my target market, as many other tax accountants here. How do you stand out in a place like LA where many accountants are specializing in the same industry? Thanks!

    • Jeff Dolan

      April 10, 2018

      Thanks Natalie! Glad you are enjoying it.

      One idea for you in LA is to map out where the existing competition stands on a “niche graph” and go where there is “white space” where no one is serving that combination.

      For example, if the graph from left to right is least expensive to most expensive, are there any gaps you could fill? What about from child actors to elderly actors? Any spaces for you there? How about the spectrum from regular working actors to new actors with “lumpy income?” How about actors versus crew versus executives? How about from high touch service to all online service?

      Keep drawing these graphs or spectrum lines and assess where the competition is on them versus where you could fill a space. Then ask yourself if your skillset and desire to serve that market can meet the need. Then find out if there is enough of a market there in that niche to meet your financial goals.

      Form a hypothesis and test it: Is there a need for working with parents of new child actors with regular acting work who just moved to LA?

      Hope this got your mind thinking more critically! We wish you all the best.

2 – Step 2 of The Pronto Path: Activation