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New podcast! Hosted by Jeff Dolan and Andy Frye, Tax Pro Nation is the show for independent tax professionals, airing every Monday.

14 – Salesmanship with Chauncey Hutter, Jr.

Chauncey Hutter Jr.’s salesmanship is the core skill he leveraged throughout his tax career. In this episode, he shares his insight, advice, and experience on how you can take advantage of the huge opportunity in the tax business today. We also highlight the Fruition step on The Pronto Path.

He began working in the tax industry in 1990 in his father’s two room $50,000 per year tax preparation office. In just a few short years, Chauncey took this small office with a few part-time employees and built a Multi-Million dollar company, with 27,000 clients, over 440 employees, and 15 market areas and across three states (in ten years).

Chauncey sold his ownership stake in the family business in 2007 to concentrate full-time on coaching and consulting business owners and entrepreneurs to greater levels of success.

Chauncey has worked directly with over 3,700 tax business owner clients, helping create Million Dollar breakthroughs along the way. Over the past several years, he has seen such an amazing opportunity in the tax industry that he is now getting back into owning tax businesses.

Listen in on what he sees, why he is getting back into the tax business as an owner, and how you can also capitalize on it by using salesmanship and unconventional marketing.

Resources Mentioned:

[55:00] Chauncey’s book BLOCKBUSTER: How to Build a Million Dollar Tax Business


[11:04] “If you don’t have marketing and salesmanship at the top of the list as far as priority, then you are really not stewarding the business well.” —Chauncey Hutter, Jr.
[11:18] “If everyone else in the business does what you’re doing, you’re probably not going to jump up ahead of them.” —Chauncey Hutter, Jr.
[12:28] “I would rather be stressed for 100 days to take the pressure off the rest of the year.” —Chauncey Hutter, Jr.
[13:30] “Bigger paydays bring bigger problems too. But I prefer having those bigger problems.” —Chauncey Hutter, Jr.
[16:51] “Tax professionals are sitting in the catbird seat.” —Chauncey Hutter, Jr.
[26:13] “At the end of the day, it all comes down to the trust you have with the client.” —Andy Frye

Chauncey Hutter, Jr.
Leading tax marketing consultant and business success coach
Sponsored by Sponsored by Pronto Tax School

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14 – Salesmanship with Chauncey Hutter, Jr.